Bridgestone Americas, Inc.

  • Digital Marketing and Customer Experience Manager

    Employee Type
    Regular Full-Time
    Requisition ID
    Posted Date
    Zip Code
  • Overview

    CFNA is a limited purpose federally chartered private label credit card bank and a longstanding credit provider in the automotive service and tire industry.


    We provide private label credit card solutions for over 6,000 tire and auto repair merchants across the country.


    At our home office near Cleveland, Ohio, over 300 dedicated professionals gather each day to provide the support necessary to run a successful private label credit card program. Our employees are selected for their expertise and experience—over a third of them have spent 15 or more years in the industry.


    CFNA provides credit services to over 4.6 million cardholders nationwide. With competitive interest rates, generous credit limits and no annual fees or prepayment penalties, our cardholders enjoy both greater purchasing power and financial peace of mind.

    Position Summary

    The Digital Marketing and Customer Experience Manager will be responsible for the marketing and measurement of Credit First National Association’s Digital and CRM programs, which includes integrated campaigns, loyalty programs, and database-driven initiatives that support business objectives across multiple channels. The Digital Marketing and Customer Experience Manager will develop and execute plans focusing on customer acquisition, engagement, retention, and overall experience. This role will lead the digital marketing activities through corporate and partner websites, search, and social media. The role will be responsible for the overall CRM strategy, while ensuring compliance with customer data policies.


    • Planning, managing, and delivering multi-channel, digital and direct mail CRM marketing campaigns encouraging customer growth, retention, and loyalty
    • Customer journey mapping and touch point management across the lifecycle of the customer
    • Work closely with internal marketing and operations teams to understand, design, and implement an improved customer experience across all interactions
    • Improve the usability, design, content, and conversion of the company websites
    • Work with internal marketing teams to design customer engagement plans and execute via social media, email marketing programs, and website experience that will drive brand awareness (including Search Engine Optimization and Search Engine Marketing)
    • Maintain an integrated campaign calendar that includes CRM and digital activities and initiatives
    • Work with internal teams to develop testing strategies for all aspects of CRM to ensure the most optimal approach
    • Analyze program data and identify future strategic and tactical marketing activities
    • Run bi-weekly meetings with internal teams and direct reports to coordinate digital and CRM activity
    • Develop dashboard reports based on campaign performance and overall program health.
    • Work with company’s Brand and Advertising team to develop key messaging to ensure the appropriate branding and brand messages are used in campaigns.
    • Manage the Digital and CRM teams within the Marketing Department



    Required Skills and Experience

    • Bachelor’s degree in marketing, communications, or related field
    • 8-10 years of combined digital marketing or CRM experience
    • 3+ years of management experience
    • Strong understanding of current online marketing concepts, strategies, and best practices.
    • Experience in running and developing digital and CRM marketing campaigns
    • Strong project management, communications skills, with high attention to detail
    • Ability to handle multiple projects and details while working in a fast paced, compete environment
    • Advanced knowledge of Microsoft Excel, Word, and Power point
    • Familiarity with IBM Campaign (Unica), Cognos, and Salesforce software platforms




    Benefits, Privileges and Growth Opportunities


    • We offer over 31 Benefits and Privileges to include medical, dental, vision, 401k, cash balance retirement plan and more.
    • We are An Equal Opportunity Affirmative Action Employer, in fact, "One of our strengths is found in our commitment to serve a diverse customer population with diverse teams of teammates."
    • Over 100 years of success is an indication of the stability our workforce enjoys.

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