Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.
The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers.
Guided by its global corporate social responsibility (CSR), commitment Our Way to Serve, Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play.
The Firestone Industrial Products (FSIP) Digital Brand Manager will lead the web site development, digital strategy evolution and execution of our rapidly maturing digital programs. This position is a champion for identifying growth strategies with attention to all market opportunities regardless of country or market segment. You will have the unique opportunity to come in at a maturing level and help establish and bring the digital vision, strategy, and roadmap to life, with the support and
infrastructure of the larger Bridgestone digital ecosystem. Daily work and coordination with marketing and sales as well as our external digital partners. Full ownership and execution of digital budget, KPI success reporting on campaigns and monthly/quarterly/yearly overall digital program KPIs.
This position is responsible to manage all current digital, social and web activity directly related to the FSIP product line.
The ideal candidate will educate stakeholders, collaborate within and across the organization, inform strategy, manage implementation, drive analysis and serve as the leader for acceleration of digital maturity for Firestone Industrial Products.
Strategy | 20%
Promotions & Boss Engagement | 20%
Content & Communications Management | 35%
Analysis | 15%
Cross-Collaboration & Agency Management | 10%
Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.