Bridgestone Americas, Inc.

  • Digital Brand Manager

    Employee Type
    Regular Full-Time
    Degree Preferred
    Graduate Degree
    Requisition ID
    Posted Date
    Zip Code
    Functional Area
  • Overview

    Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. 

    The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers. 

    Guided by its global corporate social responsibility (CSR), commitment Our Way to Serve, Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play.

    Position Summary

    The Firestone Industrial Products (FSIP) Digital Brand Manager will lead the web site development, digital strategy evolution and execution of our rapidly maturing digital programs.  This position is a champion for identifying growth strategies with attention to all market opportunities regardless of country or market segment.  You will have the unique opportunity to come in at a maturing level and help establish and bring the digital vision, strategy, and roadmap to life, with the support and

    infrastructure of the larger Bridgestone digital ecosystem. Daily work and coordination with marketing and sales as well as our external digital partners.  Full ownership and execution of digital budget, KPI success reporting on campaigns and monthly/quarterly/yearly overall digital program KPIs.

    This position is responsible to manage all current digital, social and web activity directly related to the FSIP product line.

    The ideal candidate will educate stakeholders, collaborate within and across the organization, inform strategy, manage implementation, drive analysis and serve as the leader for acceleration of digital maturity for Firestone Industrial Products.


    Strategy | 20%

    • Manage, develop and implement multi-platform content strategy to align with business priorities and changing digital landscape for brand owned sites, business unit promotions, SEO projects, product launches and other brand initiatives
    • Manage digital budget allocation and implementation for Firestone Industrial Products
    • Responsible for digital budget and tracking invoices against approved budget
    • Understand the role digital plays in relationship to offline marketing, paid digital media, SEO, brand and others to ensure alignment with proper site and brand standards and overall campaigns.
    • Work in coordination with other Bridgestone digital stakeholders to ensure alignment and maximization of Bridgestone Enterprise toolsets.
    • Plan and implement conversion focused digital strategies to align with business objectives


    Promotions & Boss Engagement | 20%

    • Manage content and copy creation for all Bridgestone and Firestone promotions and Boss engagement initiatives and digital promotions, including legal reviews and approvals.
    • Collaborate with product and sales managers to align on media plans to support promotions and product launches, Boss engagement initiatives and conversion
    • Identify and vet key areas for growth in audience, engagement, website traffic and conversion
    • Keep current with emerging technologies and best-practices for engaging with the Boss across the digital ecosystem


    Content & Communications Management | 35%

    • Manage digital content and communications marketing efforts including editorial development focused on driving traffic to digital ecosystem, increasing engagement and driving digital conversions - includes brand-owned sites, display media, and social media
    • Manage and oversee creative direction, messaging, logistics and production of dedicated digital content and communications shoots to ensure alignment with business objectives and brand positioning.
    • Maintain publishing and campaign schedule that shows all content and communications development across digital ecosystem
    • Publish updates using Adobe Experience Manager (AEM) as necessary
    • Oversee digital partners, including supervising all website publishing, copy, content, product information, and conversations on all FSIP websites.
    • Develop social content and publish as required.
    • Review and approve all content and communications to ensure consistent voice and brand messaging.
    • Oversee and provide support to content crew in the capture, development and distribution of content around offline programs and events.
    • Manage communications to minimize customer impact.


    Analysis | 15%

    • Responsible for defining, developing, and reporting on KPIs measuring the effectiveness of digital communication efforts through both existing and new analytics.
    • Manage weekly, monthly and ad hoc reporting, as necessary, analyzing results and distilling results into a story to help inform business decisions.
    • Analyze data and feedback generated from executed strategies and campaigns to highlight relevant learning gained from initiatives including recommendations for future strategies and campaigns.


    Cross-Collaboration & Agency Management | 10%

    • Manage integration points with other departments, including marketing teams, sales, PR, IT and cross business unit stakeholders to coordinate and collaborate on plans to support key business initiatives
    • Coordinate and conduct routine cross-functional project status meetings with key stakeholders
    • Build relationships and serve as a resource to other Bridgestone business units on digital content, communications and social media strategies (Consumer Tire, Commercial Tire, BSRO, Building Products, Small and Remote Businesses, Latin America, Europe etc.)
    • Manage long-term and day-to-day relationships with key agency partners.


    • A four-year college degree is required with a preference for marketing, automotive and digital focus.
    • Six years of work experience in the areas of Digital Marketing, Product Management, Sales, IT or Marketing. Marketing automation & CRM a plus.
    • Experience in Adobe Experience Management (AEM), website development, Content Management, Microsoft Office required.
    • Solid project management skills which include leading diverse cross-functional teams


    Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.


    Employment Eligibility

    If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

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